Revolutionizes US Auto Insurance Market with "Your Choice Auto"
By the time you finish reading
this sentence, someone in America will have gotten in a car crash. In
a year, that totals up to about six million accidents. Within three years,
30 percent of drivers will experience a collision. Allstate thinks that's
too many. So, this year the company plans to bring a new kind of car insurance
to a nationwide audience that encourages safe driving. With Your Choice
Auto, Allstate is offering new rewards to consumers who drive safely and
enhanced protection for those not able to stay out of harm's way. Beginning
this year, Allstate Your Choice Auto is being supported with a national
advertising effort including national radio and television advertising
featuring actor Dennis Haysbert and online and print advertisements.
"For too long there has been a 'one size fits all' approach to auto insurance," said Tom Wilson, president and chief operating officer for Allstate. "We know that Americans want more choice and benefits from their auto insurance. Your Choice Auto breaks the mold of products traditionally offered by many insurers by presenting consumers with even more choices, innovative features and enhanced rewards for safe drivers."
Allstate designed the new product features in response to research that revealed consumers have long desired the type of benefits that Your Choice Auto provides. Allstate research indicates nearly 9 out of 10 people shopping for auto insurance would be highly compelled to purchase policies, which immediately reward safe driving through reductions or credits to their deductibles. Additionally, 8 out of 10 shoppers would be motivated to choose policies, which protect against premium increases because of accidents, regardless of fault.
-- Deductible Rewards
-- Safe Driving Bonus
Enhanced protection in case of an accident:
-- Accident Forgiveness
-- New Car Replacement
On The Road With Your Choice Auto
"Americans have a love affair with their cars. However, they are less enamored with their car insurance, especially after there is an accident," said Wilson. "We've created the Allstate Bumper Car Derby to bring the Allstate Your Choice Auto Insurance features to life and help consumers feel as good about their car insurance as they do about their cars."
All the bumping taking place at the Allstate Bumper Car Derby will be for a good cause. For every participant in the Bumper Car Derby, Allstate will make a donation to the Boys and Girls Clubs of America.
The Allstate Bumper Car Derby will also make a stop at the 2006 Chicago Auto Show in February, with additional dates to follow.
Your Choice Auto Availability
Allstate Your Choice Auto Insurance is now available in nearly 60 percent of the U.S., and will be available in nearly every state by the end of 2006, except in California and Massachusetts. To contact a local Allstate agent or for more information about Allstate Your Choice Auto Insurance, call 1-800- Allstate or visit http://www.Allstate.com.